Episode 16: Congratulations! You Were Just Creative But It Has Zero Value

Not every bit of creativity is going to have value, but creativity is the cost of entry for innovation. When creativity meets a stakeholder, you get innovation, but it may not be a commercial venture. How do you take something that’s innovative and make it profitable? That’s what Kevin Meredith helps people do, and that’s the topic of conversation for this episode of Distracted Driving.